Brand Sprint
Other Sprints
Are you struggling to define your company’s brand? The abstract nature of branding can often lead to endless discussions and wasted time, leaving you without a clear path forward. Introducing the Three-Hour Brand Sprint, a highly efficient, battle-tested process developed at Google Ventures. This isn’t another fluffy, open-ended branding exercise; it’s a focused, D.I.Y. workshop designed to transform your abstract brand ideas into concrete, actionable principles in just one afternoon. By involving your key decision-makers, you can cut through the noise and establish a common language for what your company truly stands for.
The sprint consists of six targeted exercises that guide your team through the essential questions of your brand’s identity and purpose. You’ll start by looking at the big picture with the “20-Year Roadmap” and articulate your core motivation with the powerful “What, How, Why” framework. From there, you’ll distill your company’s essence by defining your top three values, prioritizing your key audiences, and positioning your brand’s unique personality in the competitive landscape. This structured process removes the guesswork and makes difficult branding decisions significantly easier and more objective.
Other Sprints
By the end of the three hours, you won’t just have a collection of ideas; you’ll have a “Super Simple Brand Guide.” This tangible slide deck, filled with the diagrams from your session, becomes your company’s brand cheat-sheet. It’s a powerful tool to guide critical decisions on naming, logos, marketing, and even company policy, ensuring consistency and alignment across your entire organization. Whether you’re just starting out or preparing to work with a branding agency, the Brand Sprint provides the essential foundation you need to build a brand that is authentic, enduring, and powerful.
Retro Scooters
Discover Your Lifestyle
Scooters are popular for personal transport, partly due to being cheap to buy, easy to operate and convenient to park and store. Most vintage scooters and some newer retro models have an axle-mounted engine.