Since 2012, TLP Routes to Market has helped our clients forge powerful connections with their customers, transforming how they define, develop and deliver their offerings.
We achieve this by guiding teams through structured workshops underpinned by strategic frameworks that clarify direction, align teams, and accelerate the path to market success – and through a range of training courses.
Our clients are faced with alignment complex, high-stakes challenges where leadership alignment is paramount. Our Strategy Sprint workshops cut through ambiguity and enable senior leaders to make swift, informed decisions, connecting user needs directly to business goals and laying a solid foundation for implementation.
At a product or divisional level, the Foundation Sprint is an intensive, two-day workshop designed to bring your team to a crystal-clear alignment on big new projects. It helps you identify your ideal target customers and their most pressing problems; articulate your unique advantages – and pinpoint what truly differentiates you from the competition. By defining a clear “Founding Hypothesis,” we ensure your efforts are focused on solutions that will genuinely “click” with your audience and set you apart in a crowded market.
With that Founding Hypothesis established, we help you bring innovative ideas to life and validate them directly with your audience using Design Sprints. This proven methodology allows you to rapidly design, prototype, and test new products, services, or campaigns with real target customers. It’s about gathering tangible feedback and gaining clear data within days, preventing costly detours and ensuring you build what people truly want.
Our Sprint to Market workshop is based on our proven 5-Step Channel Strategy Process and can be used with other focused sprint workshops including Branding and Pricing. Training and consulting are specifically designed to accelerate product development, optimize your routes to market, improve partner productivity, and enhance your overall sales performance.